Many owner-led companies reach a point where the business has outgrown its financial systems.

The company is bigger. The decisions are more complex. Cash flow matters more. The accounting team is working hard, but the owner still does not have the forward-looking visibility needed to run the business with confidence.

That is where I help.

I am Jon Verbeck, CPA and founder of Verbeck Associates. I provide fractional CFO and business advisory services to small and mid-sized companies that need stronger financial leadership, better reporting, improved cash flow, and a more disciplined operating rhythm.

For more than 20 years, I have worked with business owners, CEOs, controllers, and leadership teams to improve profitability, cash flow, forecasting, reporting, and execution. My work is practical and hands-on. I help companies move from reactive financial management to a more structured, forward-looking finance process.

Before starting Verbeck Associates, I spent 14 years as CFO of a rapidly growing PC manufacturer and distributor. Earlier in my career, I was an audit manager with KPMG, where I worked with both large and small companies and developed a strong foundation in financial reporting, controls, and business process improvement.

Over the years, I have worked with companies in many different situations, including:

• Owner-led small and mid-sized businesses
• Manufacturing, service, and distribution companies
• Startups and high-growth companies
• Troubled companies and turnaround situations
• Public-company and SEC-reporting environments
• Nonprofit and mission-driven organizations
• Companies with limited or developing accounting teams

In 2018, I was recognized by the Turnaround Management Association for Turnaround of the Year for work related to a small manufacturing company facing serious financial and operational challenges.

My approach is built around a simple belief: better financial systems lead to better business decisions.

That means building a stronger close process, improving cash flow visibility, developing useful forecasts, identifying the right key performance indicators, and creating reporting that helps owners and leadership teams take action.

I also understand the challenge of owning and running a small business because I have done it myself. I have bought, grown, and sold a small company. I know the pressure, the uncertainty, the responsibility, and the satisfaction that come with building something of your own.

Outside of work, I am a believer in health, discipline, and continuous improvement. I have completed marathons and the Lake Placid Ironman, and I continue to train, ski, bike, and focus on fitness and longevity. That mindset carries directly into my CFO work.

Business improvement is not magic. It comes from clear goals, consistent processes, disciplined execution, and attention to detail.

That is what I try to bring to every client relationship.

If your company has outgrown its current finance function, or if you need better visibility into cash flow, profitability, and performance, I would be glad to talk.

Contact Jon Verbeck
Verbeck Associates
jonv@verbeckassociates.com
(315) 243-3074